Written by: Patrizia Bertucci @fashion.whispers
Yumi Katsura is a wedding dress designer. who launched her brand in the early 60. Then, the wedding dress market in Japan was close to nonexistent. Traditional Shinto ceremonies, in which brides wear white kimonos called shiromuku, were still very much the norm and it wasn’t until the 1990s that Western “white weddings” became the new ideal.
Yumi Born in Tokyo, Japan and graduated from Kyoritsu Women's University with a degree from the Department of Apparel Science Studies. After moving to Paris, Katsura studied the techniques of haute couture in Paris at “Les Ecoles de la Chambre Syndicale de La Couture Parisienne”.
In 1964, Katsura opened her first bridal salon, and presented the first bridal collection show ever held in Japan. In 1981, Katsura expanded her business in other countries and in1988, the Yumi Katsura Bridal Museum was established in Kobe. The museum exhibits authentic traditional bridal gowns from all over the world.
Her commitment and talent led her to receive various awards throughout the years and also to have the honor of participating in some of the most prestigious opportunities in the fashion world: the first bridal show in China, she designed a vestment for Pope John Paul II, she organized the first Asia Bridal Summit in Tokyo and many others.
Her last project is the showcase of the most expensive wedding dress to date, valued at one billion Japanese yen (US $8.5 million).
In stores now! 🌸Modern Decadence: "Life Is A Garden" Bridal Campaign 🌸
Photographer @zoechristouwelsh 🌸Deb @thelifeofadesigner Sabrina @sabstill0 , Jon @jmarut007 and their magicians at @frompeoniestopaintchipsxo for the Heavenly Floral Installations and Divine Decor!
To The Best In Beauty @bridalgal by Lilly Rivera and Pro Team
Hair: Janet Reynoso @janet_pink_ivy_beauty
Makeup: Lilly Rivera Danielle Boyer @artistrybydanielleb 👑To stylist @rogergarys and to our exquisite model @yeskarolina 🌸 To @cherylkingltd for the dazzling jewelry and accessories 👑 And finally to one of the most gorgeous locations ever 1 Hotel Brooklyn Bridge 💗
Fabulous in "FALLON"! #yumikatsura