U.N. World Food Programme Announces The Weeknd as Goodwill Ambassador at Reception in Los Angeles

U.N. World Food Programme Announces The Weeknd as Goodwill Ambassador

The Grammy Award© Winning Artist Joins Ambassadors Kate Hudson, Michael Kors and others in the fight against global hunger.

Los Angeles, CA (October 7, 2021) - The United Nations World Food Programme (WFP), 2020 Nobel Peace Prize Laureate and the world’s largest humanitarian organization fighting global hunger, today announced that Multi-platinum and Diamond certified global superstar The Weeknd has been named a Goodwill Ambassador. He joins an international roster of ambassadors who use their voices and platforms to advocate for ending global hunger. Each year, the U.N. World Food Programme provides lifesaving food assistance to over 100 million people in more than 80 countries.

“The U.N. World Food Programme is doing urgent and important work to change and save lives on a daily basis and I feel passionately about addressing world hunger and helping people in need. Our partnership is an authentic extension of all our efforts and intentions to help those in need and bring an end to so much suffering,” said Abel ‘The Weeknd’ Tesfaye.

The Weeknd has been a passionate advocate and generous supporter of humanitarian causes throughout his career, with over $3 million in donations to various organizations in the past year. Most recently, he donated $1 million to the U.N. World Food Programme’s relief efforts in Ethiopia following months of deadly violence in northern Ethiopia. As the son of Ethiopian immigrants to Canada, the conflict deeply impacted him, and ultimately this moved him to deepen his relationship with the U.N. World Food Programme.