Behind the Vision: The Rise of Producer Russell Wyche

Russell Wyche

In the world of independent filmmaking, few producers embody resilience, vision, and purpose like Russell Wyche. Known for his work on Super Turnt, ON TEN, Sebastian, and a growing slate of film and TV productions, Russell has built a career rooted in storytelling.

What began as a simple fascination with film evolved into a journey that spans directing, producing, entrepreneurship, and mentorship — all while uplifting the people and communities around him. From long nights on set to building businesses that serve both the entertainment world and everyday people, Russell approaches every venture with intention and heart.

This is the story of a creator, a builder, and a leader — someone who isn’t just making films, but shaping culture, opportunity, and community through the power of storytelling.

Can you share a bit about your journey into the film industry? What first drew you to producing?

“My journey into the film industry really started from a love of storytelling and a curiosity about how movies were made. Growing up, I was always fascinated by how a film could pull you in and make you feel something real — like you were living inside someone else’s world for a few hours. That feeling stuck with me. I met Mann Robinson and he suggested that I cross over from music to film.  I started connecting the dots between creativity and business, realizing that producing was the space where both worlds met. My first few projects taught me fast that producing isn’t glamorous — it’s long nights, tight budgets, and constant problem-solving. But it’s also incredibly rewarding when you see your vision come together on screen. That’s the magic that drew me in — and it’s what keeps me here”

What was your first “breakthrough” moment in film, and how did it shape your career trajectory?

“My first real breakthrough came with the film Super TURNT. It was the moment things started to shift from just making movies to building a brand and a career. That project pushed me in every possible way — from funding and logistics to casting and distribution. Seeing Super Turnt released on major platforms and getting real audience feedback was a turning point. It validated all the years of learning, grinding, and figuring things out the hard way. More importantly, it opened doors — people started taking my calls, trusting my ideas, and seeing me not just as a creative but as a producer who could deliver. That experience shaped how I approach everything now. It taught me the importance of persistence, preparation, and believing in your project even when no one else sees the vision yet.

Were there any challenges early on that you feel helped you grow as a producer and entrepreneur?

“Definitely. In the beginning, one of the biggest challenges was learning how to do everything with limited resources. When you’re just starting out, you don’t always have big budgets or connections — you’ve got to be resourceful and figure it out as you go. I wore every hat: producer, marketer, problem-solver, and sometimes even part of the crew. Another challenge was learning how to build trust in an industry that runs on relationships. Early on, I had to prove myself — not just through talk, but through consistency and results. When people see that you’re reliable, that you finish what you start, and that you treat others with respect, that’s when the doors start to open. Those early struggles taught me two major lessons: first, that no one is coming to save you — you have to be your own momentum. And second, that patience and persistence will outlast talent every time. Looking back, those challenges shaped my work ethic and my mindset. They made me the kind of producer who doesn’t panic when things go wrong — I just find a way to make it work.”

What’s a behind-the-scenes story or moment from one of your productions that stands out as especially memorable or challenging?

“One moment that really stands out happened while filming Super TURNT. We were shooting a key scene on location, and right before we rolled cameras, we lost power on set. It was late, the clock was ticking, and everyone was exhausted. For a moment, it felt like everything could fall apart. Instead of panicking, the team came together — electricians, camera crew, and even a few cast members jumped in to help troubleshoot. We found a workaround, adjusted the lighting setup, and managed to finish the scene just before sunrise. When we watched the playback, it actually looked better than what we originally planned. That night taught me a lot about leadership and trust. As a producer, you have to stay calm under pressure and believe in your team. Film sets are unpredictable — something always goes wrong — but those moments often lead to the most creative solutions. That scene ended up being one of the most powerful in the movie, and it reminded me that setbacks can actually push you to greatness if you keep your composure and lead with confidence.”

Beyond film, you run a business connecting accident victims with trusted lawyers and doctors. What inspired you to start this venture?

“The idea came from seeing a real need in my community. I noticed that many people who were in accidents didn’t know where to turn for reliable medical care or legal help. They were stressed, overwhelmed, and often taken advantage of, and I wanted to create a solution that made the process easier and more trustworthy. For me, it’s about connecting people with professionals who genuinely care and can guide them through a difficult time. It’s very different from filmmaking, but at its core, it’s the same principle: solving problems, creating positive experiences, and helping people navigate challenges. Starting this business has been incredibly rewarding because I can see the real impact it has on people’s lives. Every time someone tells me that the referral I provided made their recovery smoother or helped them get justice, it reinforces why I do what I do. It’s another way to combine purpose with entrepreneurship, and that’s something I’ve always been drawn to.

Can you tell us about Atlanta Film Catering and how it fits into the local film ecosystem?

“Atlanta Film Catering started from a simple idea: to make sure crews on film and TV sets are fed well, efficiently, and on time. On-set meals are more than just food — they’re about energy, morale, and keeping production running smoothly. Long days on set can be exhausting, and having reliable catering can make a huge difference in how a team performs. What makes us unique is that we don’t just deliver food — we understand the pace, demands, and culture of the industry. We work closely with production teams to create menus that fit the schedule, dietary needs, and budget, all while keeping service professional and seamless. Atlanta has become a major hub for film and TV production, and catering is a vital part of that ecosystem. Our work supports not only the crews and talent but the broader industry by ensuring productions stay on track and feel cared for. We’re proud to be part of that infrastructure, helping projects run efficiently while giving people a little taste of home on set.”

On Instagram (@Coolboyproduction), you share behind-the-scenes content and insights for aspiring creatives. Why is it important for you to educate and inspire the next generation?

“For me, sharing behind-the-scenes content on Instagram isn’t just about showing the glamorous parts of filmmaking — it’s about giving aspiring creatives a real look at what it takes to succeed. I know how overwhelming this industry can feel when you’re starting out, and I want people to see that the challenges, the late nights, and the setbacks are all part of the journey. I also believe in paying it forward. I’ve been fortunate to learn from mentors, collaborators, and experiences that pushed me to grow, and sharing that knowledge helps others avoid pitfalls and make the most of their opportunities. My goal is to inspire people to chase their vision, be persistent, and understand that creativity paired with discipline can take them far. It’s about creating a community where knowledge and inspiration flow both ways — and where the next generation feels empowered to build their own path in the industry.”

What advice do you give emerging filmmakers who are just starting out in a competitive industry?

“The biggest piece of advice I give to emerging filmmakers is: stay persistent, stay curious, and focus on the work. The industry is competitive, and it’s easy to get discouraged, but the people who succeed are the ones who keep showing up, learning, and improving every day. Learn all aspects of the craft — writing, directing, producing, even the business side — because the more you understand, the more you can adapt and problem-solve. Build relationships and treat every collaboration as an opportunity to grow; your network will often open doors that talent alone can’t. And most importantly, don’t wait for permission or perfect conditions. Start creating now, even with limited resources. Every short film, every side project, every set experience teaches you something valuable. Your portfolio, your mindset, and your reputation are built one step at a time.”

How do you balance your demanding career with family life?

“Balancing a demanding career in film and business with family life is definitely a challenge, but it’s all about intentionality and priorities. I make sure to set aside quality time for my wife, daughters, and son; even when schedules get hectic, I try to be fully present during those moments. I’ve also learned the importance of communication and flexibility — being honest about work demands while making space for family milestones and everyday moments. Having a strong support system helps too, both at home and on set. Ultimately, it comes down to understanding that success isn’t just measured by projects completed or deals closed — it’s measured by the relationships you nurture along the way. I want my family to feel valued and supported, just as much as I want my career to thrive.”

You’ve mentioned your wife and kids are a big motivation—how do they influence the type of projects you take on or the work you create?

“My family is a huge part of why I do what I do, and they influence the projects I choose in a very real way. I think about the kind of legacy I want to leave — the stories I want to tell, the values I want to represent, and the example I’m setting for my kids. That perspective pushes me toward projects that have heart, meaning, or a message that resonates beyond just entertainment. It also keeps me grounded — when tough decisions come up, I ask myself, “Is this something that aligns with who I am and what I want my family to be proud of?" Knowing that my work affects not just audiences, but also my family’s life and example, makes me more intentional, more disciplined, and more passionate about everything I take on. They’re my motivation to keep raising the bar and never settle for less than excellence.”

Russell Wyche’s journey is a reminder that real success isn’t built overnight — it’s crafted through vision, discipline, faith, and the courage to evolve. His work across film, TV, and business continues to uplift, empower future filmmakers, and redefine what’s possible for creatives who come from humble beginnings but dream beyond limitations.

At YV Media, we celebrate voices like Russell’s — voices that build, innovate, and inspire. His story reflects what happens when passion meets purpose and when a creative refuses to give up on their vision, no matter the obstacles.

Follow the Russ: CoolBoyProduction

— Written By Asia DiAmond

 Your voice. Your vibe. Your vision.